Phase I: Specific RequirementsPhase I is all about research, concept design, and analysis. The main goal of this phase is to develop a marketing report in which you will be able to present to the Board of Directors and investors. A marketing analysis helps you to better understand your customers and the market so that you are better able to develop a product and marketing strategy that will be successful.
The marketing report will cover four sections. Each section is detailed below. Check it out!
Specific Details and Requirements for Final Market Analysis Report |
Sample Market Analysis Report
Ugh, why do I need a market analysis plan?
|