TV & Radio Commercials
Background: Despite the rise of social media and digital advertising, businesses are still mining traditional radio and television ads to reach their targeted market.
Radios ads are one of the most common ways for businesses to corner the local market. Radios ads are typically broken down into lengths of 60 seconds, 30 seconds, 15 seconds, and 10 seconds. The length of a radio commercial is dependent on the message a business wants to convey. Some radio ads of 10 seconds can better communicate an effective message through a familiar jingle, than an ad that lasts a full minute.
Television ads are typically structured in 15-second and 30-second spots, but ads that play during huge events such as the Super Bowl can run as long as 90 seconds. Local ads tend to play shorter and feature lower production values. National commercials can have the look of a feature-length movie and are obviously more expensive because they play in what’s known as ‘prime time,’ evening hours during which most audience members are watching their favorite programs.
Task: Use GarageBand or iMovie to create a 30-60 sec TV or radio commercial for your product. Remember, the best commercials don’t just sell a product or service; they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which your audience can relate and connect. This is also know as advertising appeal. Click here to learn more about advertising appeal.
For tips on creating an effective TV commercial, click here.
Radios ads are one of the most common ways for businesses to corner the local market. Radios ads are typically broken down into lengths of 60 seconds, 30 seconds, 15 seconds, and 10 seconds. The length of a radio commercial is dependent on the message a business wants to convey. Some radio ads of 10 seconds can better communicate an effective message through a familiar jingle, than an ad that lasts a full minute.
Television ads are typically structured in 15-second and 30-second spots, but ads that play during huge events such as the Super Bowl can run as long as 90 seconds. Local ads tend to play shorter and feature lower production values. National commercials can have the look of a feature-length movie and are obviously more expensive because they play in what’s known as ‘prime time,’ evening hours during which most audience members are watching their favorite programs.
Task: Use GarageBand or iMovie to create a 30-60 sec TV or radio commercial for your product. Remember, the best commercials don’t just sell a product or service; they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which your audience can relate and connect. This is also know as advertising appeal. Click here to learn more about advertising appeal.
For tips on creating an effective TV commercial, click here.
Sample TV & Radio Commercials
Tootsie Roll Commercial (Video)
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Heinz Ketchup (Video)
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Burger King (Audio)
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Jack in the Box (Audio)
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https://yourbusiness.azcentral.com/radio-vs-television-advertising-2723.html